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If It Were So Easy, Where Would The Trick Be???

Tuesday, July 21st, 2009

Not sure if that is the exact saying but, I am sure you get the just….
When rain was well rain, about 30% of the menu was Japanese. Despite being labeled an “Asian Fusion” restaurant (which we really weren’t, but
whatever…) I could always rely on shooting up to Chinatown or Little Korea and get whatever I needed to fill other 70% of the menu…Now?? Not that easy as despite some similarities or shall I say crossovers between Chinese, Korean and Japanese, it clearly has it’s own identity. One of the most important ingredients to Japanese cooking is MISO….which in case you are not familiar is a variety of fermented beans made into a paste and sometimes are even cut with barley, rice, vegetables and well you get the idea….Based on my homework there at least 250 varieties out there and unfortunately there are only maybe a dozen at best kicking around our fair town..(trust me I am not going there..and for those who know me that has been another huge change in my demeanor of late).

SO where does that leaves me ?? On the hunt I go….make some calls to chef friends of mine and boom I am landed in the Big Apple…which in a way is a good thing first off…I know that city like the back of my hand ( if I had a nickel for every time I had to recommend a hit list of markets/restaurants/bars and cafes to customers/friends and friends of friends I would be in a recording studio right now working on my 5th CD with a state of the art kitchen built in for good measure. ) Second good thing about buying from NYC is shipping to Toronto is not that big of a deal and reasonably fast. I finally find a place that I will leave unnamed, I shoot them an email and say “hey my name is…and I am a friend of Chef….and want to order some miso…will you ship to Toronto?? After how many emails ( I stopped counting) and how many phone calls ( I will wait for my phone bill and get back to you) and some serious begging I finally get a YES…these folks just didn’t care about my business as it was serious coin I was spending they are just so secretive and protective of there product, I had to pass their initiation or drive them CRAZY (I am good at that, driving people crazy that is )…honestly it would have been easier to join an exclusive fraternity at this point….

So what did I learn here, Japanese folk are extremely proud, precise people and take there jobs very seriously and that I will and must be respectful to their products and their cuisine. The REAL TRICK is to make the food at Ame my own and original without forgetting my lesson….ah the good old days of trippin up the street to C town, and jockeying for strategic positioning in the isles, while old Chinese ladies make fun of me and all the stuff I have in my shopping cart are gone…..here’s to new beginnings…

Below are some updated photos of the sushi/sashimi/robata kitchen, the hot kitchen which is right behind it, and those lovely Fat Albert Bulbs taken from the entrance of the “old rain ” being installed in the Private Dining Room…hoping we can get in to play sometime this week….g

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What Do Coal, Blue Fin, Hostess Stands and Incoherent Babble Have in Common???

Friday, July 10th, 2009

Okay am back now and the grill rocks, I ordered some Binchotan Japanese coal from Korin in NYC and when it arrives we will see what she is made of… Kool thing about this coal is the crazy flavor it brings to whatever you are cooking, think of the old school bbq at the family picnic and your half way there, the coals are derived from organic mountain forests in Japan and Korea….again sooo much stuff going on hard to keep my head straight. I suspect opening restaurants are a lot like having children, you forget and are reminded quickly how much work it is every time you have another……

Have been making some trips down to see my fish monger Danny Soberano from All Seas where he has been diligently sourcing Yellow fin and Blue fin for me. On this visit stunning Yellow fin from Costa Rica (see picture below).

The first thing I realized about going all Japanese is the the menu is all product driven clean and simple…but wait a minute that’s not me…Mr. everything 3 ways, 20 million garnishes, 6 cooks hovering around just to finish one plate…well guess what? New brand, new philosophy….I would be lying if I haven’t told you its been a struggle, translation on my 7th attempt at writing a menu without the the 3 way junkie cheering on the side lines asking the coach when he gets to play, yes indeed old habits die hard……will get back to you on this later when my hands stop shaking….

So if u thought I was crazy, u should meet our designer Sandro from Munge Leung…i had mentioned how rocks were featured in almost every Japanese restaurant we hit on a recent Made To Order media tour in Asia..he decides he will go for a drive to the boonies north of the city and have this piece cut from the side a massive rock… Ummm it weighs 3 tons…hence our hostess stand was born…the picture below shows how this monster was hauled in from the street with a crane and “gently” dropped at the entrance and I suspect will stay there till eternity….which leads to the next bizarre event….

I was on Ossington looking at some potential lights for the hostess stand re Sandro’s direction and decided to grab some Pho at my fave spot. Look up and I see this vision of talent/grace and beauty walking down the street I am like no…can’t be..but in my head I am thinking I know they have a recording studio around here so I suppose its technically possible…then I look down see those boots and am convinced its her…I run not even thinking about what to say or do, but I love this band and she is a big reason why and cannot pass this one up….I stop say “hi Emily (voice is cracking at this point)…my name is Guy ” and blah blah blah I don’t even remember now what came out of my pea brain mind….I have met plenty of musicians, actors,athletes and chefs I have idolized over the years and nada nothing calm as miso soup, coherent and even amusingly entertaining (I hope) ….but this time voice cracking, knees shaking….what hell is wrong with me….???

Later looking back now I realized what is happening to me and its all about CHANGE (I know its been used) but whatever… In reality the old me wouldn’t even have made the effort to say hi…I am changing and its exciting…and I just hope that mind set transcends to AME’s service design and of course the food… “help I am alive”…and btw my apologies to Emily Haines of Metric who had to listen to my babble so graciously and politely…

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AME is born!

Wednesday, July 1st, 2009

This being the first blog I have ever done, it seems like yesterday I just got my first blackberry, day before my first cell phone….my my how far I have come. Well here we go–Construction is well on its way for the opening of AME (ahmay) which translated means “rain” in Japanese. Wait how did this all start?? I will give you the simple truth. Michael and I have been planning a reno @ rain for some time as it was our 10th Anniversary. The concept for the reno was to introduce sushi and sashimi to the menu as well as a new area for folks to dine at which was a little more casual then the formal dining area. I know! An original thought right??  Well whatever we needed to maximize all the sq/ft in rain this seemed like the best idea.

We had decided to reno sometime in January which was obviously the best time to be closed. Enter Charles Khabouth – an old friend and hospitality giant who decided to come in for dinner one night when we were still open. As always Charles and I chatted after his meal and I mention the reno to him.

Before you   know it we became partners and the reno went from a small one month gig to a massive overhaul. Enter Munge Leung design firm where Alessandro and his team have been working diligently on delivering and realizing all of our visions. Thankfully Charles’ tastes are so in line with Michael’s and mine it really has been a fun and liberating experience. Sandro has been awesome.  He got the vision right from the start. He has been a blast to work with and I also think I have made a good friend in the process.

Still though so many unanswered questions: Why the names change? What will it look like? What about the menu? Gotta jet my new Robata grill arrives today and I need to accept delivery will be in touch soon… g

This being the first blog I have ever done, it seems like yesterday I just got my first blackberry, day before my first cell phone….my my how far I have come. Well here we go–Construction is well on its way for the opening of AME (ahmay) which translated means “rain” in Japanese. Wait how did this all start?? I will give you the simple truth. Michael and I have been planning a reno @ rain for some time as it was our 10th Anniversary. The concept for the reno was to introduce sushi and sashimi to the menu as well as a new area for folks to dine at which was a little more casual then the formal dining area. I know! An original thought right??  Well whatever we needed to maximize all the sq/ft in rain this seemed like the best idea.
We had decided to reno sometime in January which was obviously the best time to be closed. Enter Charles Khabouth- and old friend and hospitality giant who decided to come in for dinner one night when we were still open. As always Charles and I chatted after his meal and I mention the reno to him.
Before you   know it we became partners and the reno went from a small one month gig to a massive overhaul. Enter Munge Leung design firm where Alessandro and his team have been working diligently on delivering and realizing all of our visions. Thankfully Charles’ tastes are so in line with Michael’s and mine it really has been a fun and liberating experience. Sandro has been awesome.  He got the vision right from the start. He has been a blast to work with and I also think I have made a good friend in the process.
Still though so many unanswered questions: Why the names change? What will it look like? What about the menu? Gotta jet my new Robata grill arrives today and I need to accept delivery will be in touch soon…

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